— PROJECT NAME
EMBIE
— ROLE
Journey Mapping & Storyboarding
— DATE
Fall 2017
Question Answered: How could we redesign navigation among retail grocery shelves to eliminate backtracking?
NCR approached our junior studio with the problem of adapting brick + mortar retail to the digital age (find the official prompt from the process book)
Backtracking before EMBIE
The problem, illustrated!
After EMBIE
Tablet + Lights
After EMBIE
Tablet + Graphics
After EMBIE
Phone + Graphics
After EMBIE
Phone + Lights